ECHOLOT

Visibility check

Enter the address of your website. The check shows what search engines and chatbots based on artificial intelligence (AI) find there, and where things get stuck.
Scope

Also checks up to nine further pages from the sitemap and the menu. Takes a little longer.

Usually takes a few seconds. No sign-up.

What the check covers

Around 170 checks in five areas. Each one can be traced in the source of your website.
Basics for search engines
Can the page be found, does it have a title and a description, are address and references correct?

Encryption and main address · Page title · Page description · Instructions for search engines · Findability of the page · robots.txt file · Sitemap · Headings and link texts · Internal links · Structure of the address · Language and language versions · Preview when shared · Preview on X · Posts and overviews

Readability for AI chatbots
May AI chatbots fetch the page, and does it say enough that is concrete for them to repeat?

Access for AI chatbots · Access for automated visitors · Content and substance · Freshness and text excerpts · llms.txt file

Structured data
Does the website say in machine-readable form who is behind it and what is offered?

Details for machines (Schema.org) · Company details for AI chatbots · Breadcrumb trail · Questions and answers (FAQ) · Ratings · Events · Videos

Technology and security
Does the page load quickly, are the images lean, does the server answer cleanly?

Images · Loading time and page size · Caching · Error page · Icons and app details · Security settings of the server · Visitor statistics and consent · security.txt file · Email: permitted senders (SPF) · Email: signature (DKIM) · Email: policy (DMARC) · Email: transport encryption (MTA-STS)

Fitness for AI agents
Can programs that operate a website for someone recognise buttons and forms?

Content without JavaScript · AI crawlers at the firewall · Formats for programs · Operability for machines

How the grade is formed

A from 90%, B from 75%, C from 60%, D from 40%, F below that.
Weighted by effect
Every check has a weight from 1 to 3. What locks out search engines and AI chatbots directly counts most.
Only what applies
A homepage needs no article markup, a blog post no company entry. What does not fit does not count.
Notes stay notes
E-mail settings, visitor statistics and the llms.txt file are shown without being rated.

What the check cannot do

  • It checks one page and the settings of the whole website, not every subpage.
  • It does not run JavaScript. It sees what a simple automated visitor sees.
  • It measures prerequisites. Whether an AI chatbot mentions your company also depends on content, reputation and competition. A good grade is therefore no promise.

Frequently asked questions